LUXURY FASHION; THE DO’S & DON’TS OF LUXURY SALES

LUXURY FASHION SALES

Luxury fashion is on sale. My darlings it’s not always easy to be the promoter of luxury fashion. In my opinion I do have a strong bias for top quality goods. Since many of you who are familiar with me , you will know I have a mantra ” buy quality for wardrobe staples “. In fact go to Zara, Mango and Asos for trendy items that you will wear once or twice.

Of course you can toss all these rules right out the window when it comes to sales. No doubt sales are getting better and better each year as competition in the luxury market grows. Since I spend a huge amount of time working with my affiliates I am familiar with the prices and the great sale prices .

Since you must be finished your Christmas shopping by now , It’s time to consider what you will purchase from the great sales for yourself. While I suggest shopping online as the easiest way , I have added some shopping tips for navigating these incredible sales.

5 LUXURY FASHION SHOPPING TIPS

1. Luxury Fashion Do: Redefine What’s “Worth It” Over Time

My personal rule is to always to buy the best you can afford. Since quality always matters try to choose the highest quality item you can afford. Therefore for example, when buying a Ivory cashmere sweater, the first one you purchase might cost around $100. In fact you love it and wear it all the time. Hence the next one you purchase is a little more—maybe $500. Therefore over time, you will redefine what is “worth it,” and in turn, what isn’t. It is a journey of luxury fashion as an investment

2. Luxury Fashion Don’t : Don’t: Tuck Away Your Purchases for Special Occasions

Darlings I have one rule that I try to follow: If I’m going to spend the money on something, I want to use it. Furthermore I don’t believe in saving things for special occasions .For those who treat designer goods like stolen treasure locked away in a safe, know that fashion is meant to be functional. Therefore treat it that way. Ultimately a luxury fashion hidden in the back of your closet may as well stay in the shop.

3. Luxury Fashion Do: Spend More, Save More

If you can,you should invest in every single thing you buy. Echoing the idea of sustainable fashion, aim to buy better things and have them last rather than trying to save money. At the end of the day, you’ll save by not racking up piles of clothes you wore only once. A tight edit of quality, classic items is the foundation of a good wardrobe. In my opinion I will allow for the occasional trendy Zara piece , but overall aim for quality garments.

4. Luxury Fashion Don’t: Splurge on Throwaway Items

The only time I would recommend buying an inexpensive version of something is if you know you’re only going to use it once or twice. For instance I have an amazing customer who wanted to buy a backpack specifically for her trip to Mexico. However there’s no way she was ever going to use that backpack after that trip was over. Therefore I advised her to get an inexpensive backpack rather than a luxury version.

5. Luxury Fashion Do: Know What You Love

My dears if you’re not a bag person, there’s no need for you to splurge on a Chanel 2.55. Therefore when purchasing an investment piece know that you will want to live with it for a long time. Of course you need to have your own personal style. With this in mind you may be the next fashion icon an Iris Apfel or Isabel Blow. Thus maybe you choose a certain individual style that you just love. The great vogue editor Diana Vreeland wore the same bracelets with almost everything.Therefore if you have a signature style or items you love , it is most important that they be of top quality.